Bringing the sizing and fit clarity online shopping lacks for brands and customers.
Introducing Forma first Innovation
Forma’s Fit Gallery embeds real-customer photos tagged with their sizing and fit Data. Shoppers buy with confidence, ditch size-guessing and bracket ordering. Brands slash returns, boost loyalty and protect margins.
Our Vision
A world where shopping is personal, Enjoyable, Seamless and sustainable.
To solve the global issue of sizing and fit: the billion pound problem costing consumers, brands, and our environment far more than it should.
We’re building the sizing and fit infrastructure for the fashion industry, empowering customers to feel confident in clothes that fit and enabling brands to reduce returns, boost conversions and design better, more inclusive products.
